Crafting the Perfect Upwork Job Proposal

Updated: Jun 19, 2019


As a Top Rated Upwork Freelancer, I made nearly $20,000 my first year using the site - all while being a college student. As an Upwork freelancer, it's always important to be sure that your proposals are standing out among the competition. Whether you're a copy editor, graphic designer, web designer, voiceover artist, or SEO genius - this proposal formula will streamline the process of generating leads and receiving those job offers! As someone who has used Upwork both as a client and a freelancer; it's not uncommon to receive many short proposals and cover letters saying "I got this, let's get started!" and similar short, unprofessional and unpersonalized messages. You want to be sure that your proposal stands out from all these, highlighting your professionalism, skill, and availability to complete their specific job in a reasonable timeframe.


I recommend starting off your proposal with a short (1-2 sentence) introduction of who you are and what you do. For example; I typically start off with "Hello! I'm Ashley Scott, a full-time freelance graphic designer here on Upwork." It's important to follow up this sentence with a brief explanation of what skills you can bring to their specific project. For example, "I have 3 years experience in Adobe Illustrator, which will assist me in designing a memorable logo for your fitness brand!" From here, it's important to mention the timeline that you expect the project to take along with where the client can find any relevant examples of your work; here I typically say "If hired, I'm available to begin work immediately and can have a first draft over to you for review by tomorrow afternoon. You can view examples of my previous logo design work at www.ashleyscottdesigns.com" (If you don't have a. website - no worries! You can use Upwork's Profile Portfolio feature to set up examples of your work for your client to see and direct them there as well!) Following this sentence, include a sign-off thanking the client for their time and consideration of your proposal. Typically, for me, this sentence sounds something like this; "I look forward to hearing from you and hope we're able to work together on your project! Thank you for your time and consideration!"


Following this simple formula, the full proposal reads:

"Hello! I'm Ashley Scott, a full-time freelance graphic designer here on Upwork. I have 3 years experience in Adobe Illustrator, which will assist me in designing a memorable logo for your fitness brand. If hired, I'm available to begin work immediately and can have a first draft over to you for review by tomorrow afternoon. You can view examples of my previous logo design work at www.ashleyscottdesigns.com . I look forward to hearing from you and hope we're able to work together on your project. Thank you for your time and consideration!"


Following this formula I have landed 325+ jobs in the last two years, earned over $35,000 in income. and been able to take my graphic design business full time. This formula makes the proposal short, to the point, and easy to read for the person hiring-- highlight your professionalism, making you stand out from the crowd, and hopefully landing you the job on Upwork! Good luck!



Ashley Scott Designs 

© 2017-2020